That's it. Fruit Bars

That’s it. has revolutionized the fruit consumption conundrum—we are not eating enough of the real stuff! Their whole-food fruit bars are made with real fruit and nothing else. Designed for clean, on-the-go nourishment, these bars offer a naturally sweet and satisfying alternative to overly processed snacks, making healthy eating effortless.

Why We Love That’s it.

That’s it. is redefining fruit snacks with their simple, whole-food fruit bars—made from just two ingredients: real fruit and nothing else. These truly clean, grab-and-go snacks deliver real flavor, real nutrition, and real convenience. Perfect for a quick energy boost, a travel-friendly bite, or a lunchbox staple, they prove that less really is more.

Clean Ingredients & Transparency

True to their name, That’s it. keeps it simple—no added sugars, artificial flavors, or preservatives. Their transparent labeling ensures you know exactly what you're getting, with nothing hidden or unnecessary.

Health & Sustainability

Packed with fiber, vitamins, and antioxidants, these bars offer the nutrition of whole fruit in a convenient format. That’s it. also prioritizes sustainable sourcing, using responsibly grown produce to reduce food waste while promoting plant-based nutrition.

Ethical Business & Continuous Innovation

Committed to clean eating, That’s it. continuously expands their allergen-friendly, plant-based offerings. Their dedication to quality ingredients, minimal processing, and sustainability reflects a long-term commitment to both people and the planet.